The crisis? The food industry is planning to face it through barter. The first Italian barter market took place yesterday in Rome as part of the National Festival of Campagna Amica. Many have seen this event as a return to the real economy, where people pay for a good without any additional costs linked to marketing. In the current financial panorama it is normal to try to find alternative solutions, and it is no coincidence that yesterday food companies and farms were many.

For a long time in fact, among solidarity buying groups and zero-kilometer trade, those who live by selling the fruits of the earth have been trying to to meet the needs of customers, understandanding that, in many cases, there is a widespread desire to return to authenticity of the countryside, also in order to rediscover the values ​​of the past, and not just to save money.
An old painting for a box of eggplants, two books for a kilo of apples: a real return to concrete economy, in direct contact with the fruits of the earth, and with the great value of the work of those who every day love and protect them. Do you like this event? We too, because we love the products of the countryside, and all the efforts of people that every day promote them.